top of page
Powered by JHB
For the Dn8 launch, we teamed up with seven, dynamic creatives and one key athlete to ignite Johannesburg through the lens of music. Together, we brought the city to life with powerful storytelling, immersive experience and the creation of new sounds shaping new-core memories for the Alchemist 2.0
Editorial
partnered up with IQM media
We began our journey in collaboration with Iqhawe Magazine a media publication committed to highlighting youth culture in South Africa through authentic storytelling. Together, we launched an editorial campaign that spotlighted key cultural protagonists who use music as a platform for experimentation and innovation. The campaign featured eight talented individuals, including Caster Semenya, who teamed up with DBN Gogo to produce a new track for the launch of DN8
Total Reach
800k
Total Engagement
22k
Total Impressions
60k
Yomzansi
We collaborated with a local media publication Yomzansi, who curated exclusive content tailored for Alchemist 2.0. As part of the partnership, they produced behind the scenes footage to enhance visibility and impact of the editorial shoot, this also included Sneaker Review content.
Total Reach
300k
Total Engagement
16k
Total Impressions
350k
Spotify Powered by JHB
We partnered with DBN Gogo and Caster Semenya to co-create a track for the launch of the DN8, with the aim of elevating both the music and its narrative.
In collaboration with Spotify, a short film was produced to bring the track to life through storytelling highlighting the creative process and the power of musical experimentation. The film was further amplified by Spotify Music Africa and featured contributions from key talent.
WATCH THE
FILM BELOW
Catalyst Partnership
Young Stilo
We collaborated with Young Stilo, a talented young creative who embodies the spirit of The Alchemist 2.0. He produced content that authentically captures the essence of Dn8, expressed through his unique voice and perspective. This collaboration was further amplified by two key media partners highlighting both the experience and the talent behind the project.
NBHD Doors
Shelflife and Lemkus
NBHD Partner doors Shelflife and Lemkus, developed content to generate excitement around the launch of Dn8. Each piece of content captured the unique story, creating meaningful impact through compelling storytelling.
Total Reach
120k
Partner Marketing Sportscene
Retail Partner hosted a Dn8 experience, highlighting the Alchemist 2.0 through music with 200 invited guest throughout the evening, capturing the invitees in a immersive experience with key experiments through movement and sound.
Powered by
JHB Celebration
We brought the Johannesburg community together for a powerful final celebration—a takeover block party in the heart of Braamfontein. For one unforgettable night, we activated iconic spaces, turning the city into a living memory for our consumers. From March 18, we launched the Big 8, energising Joburg with a wave of digital content and storytelling.
We spotlighted the sounds of 8 unique creatives through an immersive 3D audio journey, across 3 venues, featuring 26 artists and over 1k guests—creating a night that truly resonated with the soul of the city.
THANK YOU
bottom of page